Al Mulla Automobiles announces the arrival of the new Mercedes-Benz E-Class in Kuwait

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Kuwait City, Jan 08: Al Mulla Automobiles Co., member of the Al Mulla Group and the sole authorized distributor of Mercedes-Benz in Kuwait, has recently announced that the arrival of the new Mercedes-Benz E-Class in Kuwait. For over 75 years, the E-Class has set the standard for mid-range luxury saloons. The new E-Class combines tradition and modernity: on the one hand, the model series continues the long model history of the classic E-Class; on the other hand, its new appearance builds a bridge to the avant-garde trendsetters. The new E-Class will be showcased in the Mercedes-Benz Flagship showroom in Al Rai and the Mercedes-Benz boutique in Avenues for guests and will be available for on-the-spot test drives.

Classic proportions and special character lines in the exterior design

The new E-Class has the proportions of a classic three-box saloon: the short front overhang and long bonnet are followed by a greenhouse which is set well back. The “cab-backward” design is rounded off by the well-proportioned rear overhang.

A black panel-like surface connects the radiator grille with the headlamps. This insert in high-gloss black is visually reminiscent of the electric vehicle models by Mercedes Benz. The three-dimensionally designed radiator grille is either progressive or classic, depending on the equipment line. A chrome radiator grille surround backlit by optical fibers is optionally available for all lines (Avantgarde, Exclusive and AMG Line). The new E-Class has high-performance LED headlamps as standard. As an optional extra, DIGITAL LIGHT is available without and with a projection function. All headlamp variants offer a distinctive day and night design. As a typical feature of the brand, the daytime running lights take the shape of an eyebrow. Power domes accentuate the bonnet.

The side view shows off the harmonious proportions and the distinctive “cab-backward” design to particularly good effect. The flush-fitting door handles familiar from the luxury Mercedes-Benz models are available as an option. The two separate character lines on the side emphasize the car’s sporty character.

Highlights at the rear include the two-section LED lights with a new contour and special design: The unique star motif makes the day and night design of the rear lights unmistakable.

MBUX Super screen as a highlight of the interior design

The dashboard makes for the digital experience in the interior. If the E-Class is equipped with the optional front passenger screen, the large glass surface of the MBUX Super screen extends to the central display. Visually detached from this is the driver’s display in the driver’s field of vision. The models without a passenger display feature a large trim element that extends to the center. Visually detached, the central display appears to float above the concave surface of this trim element.

The front section of the instrument panel is illuminated by the light strip of the Active Ambient Lighting. This runs in a wide arc from the windscreen, past the A-pillars and into the doors. This creates a generous feeling of space. An apparently free-floating control array in the upper section of the door panels matches the look of the glass surfaces of the screens.

The center console is designed as a homogeneous unit and merges in a straight line into the lower section of the dashboard. At the front, a stowage compartment with lid and cup holders is integrated into the three-dimensionally shaped trim element. There is a soft padded armrest in the rear part of the center console.

The door center panel merges seamlessly into the armrest with a concave sweep. The front section here is designed as a metallic high-tech element. It serves as a grab and closing handle, and incorporates the switches for the power windows. Another highlight is the free-floating control array incorporating the door opener and the controls for the seat functions.

The contours of the seat surface and backrest flow elegantly from the inside to the outside, and appear to float above the base of the seat thanks to their layer design. Indented vertical lines follow the outer contour, widening out towards the top.

When it comes to spaciousness, the E-Class is one of the favorites in its segment. The driver enjoys five millimeters more headroom than in the preceding model. The rear passengers particularly benefit from the two-centimeter longer wheelbase: Kneeroom and maximum legroom are increased by 10 and 17 millimeters, respectively. The increase in elbow width in the rear is even greater: it is now 1519 millimeters. This is an increase by 25 millimeters, and almost S-class level. The luggage capacity is up to 540 liters.

AIRMATIC and rear-axle steering are optionally available

The agile handling of the new E-Class is due in large part to precise guidance of the front wheels by four control arms each. At the rear axle, an optimized multi-link independent rear suspension with five links ensures excellent wheel control and excellent straight-line stability. At both axles, the springs and dampers are combined in a single strut and are not involved in wheel guidance tasks, therefore the suspension responds with corresponding sensitivity. The front subframe and rear axle carrier decouple the suspension and body from vibrations and noise.

The new E-Class is especially agile and stable with the optional rear-axle steering and the accompanying, more direct steering ratio at the front axle. The steering angle at the rear axle is 4.5 degrees. This reduces the turning circle by up to 90 centimeters

Impressive, immersive entertainment experience

Music, games and streaming content can be experienced with almost all the senses in the E-Class. Thanks to digital innovations in the interior, the E-Class is now more intelligent, achieving a new dimension of personalization and interaction. At the same time, the electronic architecture is more software-driven and less hardware-driven.

The computing functions of previously separate domains take place in a single processor. Screens and the MBUX infotainment system thus share a new, very powerful central onboard computer. This form of networking improves the performance and speed of the data streams.

The Entertainment package (MBUX Entertainment Plus) will be available for the new E-Class. It includes Mercedes me connect services and a data package from a third-party provider. Depending on the market, a communication module with 5G as the transmission technology is used. The mobile phone standard 5G makes much faster data rates possible than LTE/UMTS.

Digital Vehicle Key is now available for iPhone and Apple Watch

With the Digital Vehicle Key, the E-Class can be started and locked simply by the driver carrying a compatible iPhone or Apple Watch with them. Key sharing is also possible: various digital channels can be used to invite family members or friends to use the E-Class. In doing so, the main user of the Mercedes me account can assign different rights, granting only access to the vehicle or also allowing it to be driven. The vehicle can recognize several users at once, and the Digital Vehicle Key can be shared with up to 16 people. In those markets where Mercedes me connect services are available, the pre-installation for the Digital Vehicle Key forms part of the KEYLESS-GO Comfort Package. This equipment combination is available in the new E-Class from the Premium Package onwards.

Music becomes visible: Sound Visualization

With the new Active Ambient Lighting with Sound Visualization, occupants in the new E-Class can experience music with three senses: pieces of music and sounds from films or apps can be heard (with Dolby Atmos® technology if desired), felt (by means of sound resonating transducers in the optional Burmaster® 4D surround sound system) and now also “seen”. Visualization takes place on the light strip of the Active Ambient Lighting (optional extra). For the first time, this applies throughout in the E-Class. For example, fast sequences of beats can cause rapid light changes, while flowing rhythms can create softly merging lighting moods.

The entertainment experience for the front passenger is always impressive. On their optional screen, the front passenger can watch dynamic content such as TV or video streaming even when the driver at the wheel is looking over at them. This is because the display is switchable. The advanced camera-based privacy function reduces its brightness and therefore the risk of driver distraction.

Added day-to-day convenience: the routines

Mercedes-Benz is working on the use of artificial intelligence (AI) so that the car learns which comfort systems vehicle occupants use repeatedly. Given the same circumstances, the aim is for AI to automate such functions. The result is personalized automation. Mercedes-Benz uses the term ‘routine’ for this innovation, the development of which is already well advanced.

On the launch of the new E-Class, customers will be able to use templates for standard routines. They also have the option of creating routines themselves. In doing so, the occupants can link several functions and conditions. For example, “Switch on the seat heating and set the ambient lighting to warm orange if the interior temperature is below twelve degrees Celsius”.

For enhanced well-being: ENERGIZING COMFORT and THERMOTRONIC with Digital Vent Control (both optional)

Soothing sounds, mobilizing massage, activating light – Mercedes-Benz offers a comprehensive wellness programmer with the variously configured ENERGIZING COMFORT programmers and the individual recommendations of the ENERGIZING COACH. The new E-Class generation marks the debut of two innovations: The anti-travel sickness program of ENERGIZING COMFORT can help affected passengers to alleviate the symptoms. A bio-feedback function is planned for the ENERGIZING COACH in the medium term. This can reduce the feeling of stress with breathing exercises.

With THERMOTRONIC automatic climate control (optional extra), Digital Vent Control enhances the comfort experience. It automatically adjusts the front air vents to a desired ventilation scenario. This can be done for each seat via the user profile, for example. However, the nozzles can also be aligned by hand as usual.

Numerous driving assistance systems, some of which have been developed further

The standard equipment of the E-Class with driving assistance systems includes Active Distance Assist DISTRONIC, ATTENTION ASSIST, Active Brake Assist, Active Lane Keeping Assist, Parking Package with reversing camera and Speed Limit Assist. The status and activity of the driving assistance systems are shown as a full-screen view in the Assistance mode of the driver’s display.

The Driving Assistance Plus package is also offered as an optional extra, for example as part of the Premium package. Components include Active Steering Assist, which assists with lane-keeping. As already on motorways, the E-Class can now also restart automatically in city traffic and on country roads after a longer standstill. Another new feature: If Active Steering Assist is no longer available because the lane markings are not clearly visible, it signals this to the driver by vibrations in the steering wheel.

Sophisticated body concept and coordinated restraint systems

The safety concept of the E-Class is based on a body with a particularly rigid passenger cell and specifically deformable crash structures. The restraint systems, e.g. seat belts and airbags, are specifically adapted to this. In the event of an accident, they can be activated in such a way that their protective effect for the occupants is adapted to the situation.

In addition to driver and front passenger airbags, a knee airbag on the driver’s side is also standard. It can protect the legs from contact with the steering column or instrument panel in a severe frontal crash. The standard window bags can reduce the risk of head injuries. In the event of a serious side-on collision, the window airbag on the side of the impact extends from the A- to the C-pillar like a curtain over the front and rear side windows. If a rollover is detected, the window airbags can be activated on both sides. In addition to the head protection system, side airbags can also cover the thorax area in the event of a severe side impact – including on the outer rear seats (optional).

In addition, the vehicles are equipped with a center airbag, depending on the country. Pyrotechnic belt tensioners and belt force limiters are standard on all outer seats, as is belt height adjustment.

The E-Class as a long-standing success story

Mercedes-Benz has produced more than 16 million upper mid-range vehicles since 1946. The heritage of the E-Class goes back to the very early days of the brand. At the beginning of the 20th century, the preceding companies from which Mercedes-Benz emerged brought corresponding vehicles to market.

The new Mercedes-Benz E-Class will be available for test drives and displayed in the Mercedes-Benz Flagship Showroom in Al Rai as well as the Mercedes-Benz Boutique in the Avenues. For more information and queries related to the new E-Class, please visit Al Mulla Automobiles Mercedes-Benz showroom in Al Rai, Mercedes-Benz Boutique in The Avenues, WhatsApp or call the customer center at 1887888 and follow the account on Instagram @MercedesBenzKuwait, or visit the website at

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