Kuwait SC and Al-Arabi SC in action during the game.

KUWAIT CITY, Dec 29: Al Ahli Bank of Kuwait (ABK) announced its sponsorship of the final match of HH the Amir of Kuwait Football Cup, which brought together Kuwait Sports Club and Al-Arabi Sports Club. This sponsorship comes within the framework of the Bank’s social responsibility, its interest in supporting sports, and its commitment to contributing to the success of major events taking place in Kuwait across all sectors.

The sponsorship is part of the partnership between ABK and the Kuwait Football Association, reflecting the Bank’s keenness to support football as the most popular sport in Kuwait and around the world.

During the event, the Bank introduced the public to its various banking products and solutions and showcased awareness videos addressing topics from the ‘Let’s Be Aware’ banking awareness campaign, reflecting its role as a responsible banking institution in the Kuwaiti market and its commitment to strengthening its competitive position at all levels.

On this occasion, Mohammed Talib Behbehani, Assistant General Manager at ABK, said, “The sponsorship of the final match of HH the Amir of Kuwait Football Cup comes in light of the great interest in football among all segments of Kuwaiti society, and as part of our focus on sports, which we consider a key pillar of our annual social responsibility program. Through this program, we cooperate with many partners to ensure the success of various activities throughout the year.”

He added that ABK is proud to participate in major events such as HH the Amir of Kuwait Football Cup and others, noting that the Bank has sponsored many important matches in previous years and will continue to sponsor more in the future as part of its cooperation with the Kuwait Football Association, contributing to the success of the various tournaments held in Kuwait each sports season.

He further noted that sponsoring the match adds to the many sports-related activities in which ABK participates, including its sponsorship of Al-Arabi Football Club, organizing several tournaments, such as padel and futsal competitions, supporting teams in various corporate tournaments, and providing support to numerous academies each year.

Behbehani concluded by reaffirming ABK’s commitment to further developing its social responsibility program in the future through participation in more events, to engage with the public, understand their needs, and meet them by innovating banking solutions, services, and products that keep pace with ongoing developments in the banking industry.