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Tuesday , October 19 2021

AAW signs distribution deal with JYSK Group – Move to bring world renowned furniture and household products to Kuwait

Faisal Ali Al Mutawa and JYSK Group Franchise Director Frederick Kroun during the contract signing.

KUWAIT CITY, April 23: Ali Abdulwahab Al Mutawa Commercial Co (AAW) announced today it has signed an exclusive distribution agreement with Scandinavian-based company JYSK Group to bring their world renowned furniture and household products to Kuwait.

Under the terms of the agreement, AAW will launch the flagship store by the end of 2017 and more stores over the next five years.

The flagship store will provide over 1,000 sqm of retail space and include a wide range of price points across bedroom, bathroom, outdoor furniture, home accessories and more.

Offering quality furniture and household products with relatively low prices the JYSK Group is a brand synonymous with style, quality and value. Kuwait will be the Group’s entry into the Middle East and GCC market.

The signing ceremony took place at AAW headquarters in Sharq, Kuwait City and was attended by AAW Chairman and CEO Faisal Ali Al Mutawa, JYSK Group Franchise Director Frederick Kroun and AAW Furniture General Manager Mubarak A. Al Ali.

AAW Chairman and CEO Faisal Ali Al Mutawa said: “We always thrive to bring the best and highest quality products to the Kuwaiti market and today we are pleased to become the exclusive distributor in Kuwait for the JYSK Group, one of the world’s largest furniture companies. We look forward to being part of growing the brand’s business and bringing our consumers a new and wide range of quality furniture.”

JYSK Group Franchise Director Frederick Kroun said: “We are pleased to have our first store in Kuwait, where we have seen strong demand for quality global brands by consumers. We are confident in our partnership with AAW who has a great track record in the retail sector and pleased to add our name to their extensive portfolio of global brands.”

The JYSK Group (est 1979) is a global leader in furniture and household goods employing more than 21,000 employees in over 2,400 stores in 48 countries, the group opens more than 100 stores worldwide every year.

AAW is one of the largest trading and commercial companies in the Middle East, with business operations across a range of growing sectors, such as Consumer Goods, Pharmaceuticals, Furniture and Carpets, Real Estate, Kitchen Furniture, Home Appliances, Outdoor Gear, Sports and Fashion and Food & Beverages. The company operates over 100 different global brands in the Middle East’s surging retail and consumer goods market.

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