Regulation of ‘celebrity’ advertisements

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KUWAIT CITY, Oct 8: In a new step towards regulating celebrity ads, accounts and news platforms on social media, Al-Qabas learned from informed sources that the Ministry of Information recently formed a committee that has members from several government agencies, most notably the ministries of Commerce and Interior to set controls and conditions for commercial advertisements on social media, whether for companies or individuals, reports Al-Qabas daily.

Sources said the committee will work to end the state of chaos in promoting goods and services in Kuwait without obtaining licenses to do so, especially since some of these advertisements have become fertile ground for suspicious operations. The ministry indicated that the proposed scenarios include subjecting all well-known social media platforms and even famous individual and companies accounts to the requirements of commercial advertising, by obtaining the necessary licenses for this.

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