Khater appointed to jury panel at MENA Effie Awards for 2016 – Only Kuwait-based appointment

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KUWAIT CITY, Nov 2: Al Babtain Group, the authorized dealer for some of the world’s leading brands, international corporations and distributes a wide variety of products & services in the State of Kuwait and the region, announces that Makram Khater Group General Manager (Marketing) is the only Kuwait based appointed on the jury panel in the MENA Effie Awards 2016.

Today, the Effies has evolved into the most prestigious of all professional marketing awards. They continually raise the bar for marketing excellence through the Global Effie, Euro Effie, Effie Asia Pacific and more than 40 national Effie programmes, including what are now called the MENA Effie Awards and, recently launched Effie Effectiveness Index.

Judges are selected according to their field of expertise in the marketing world that align with the categories in the MENA Effie Awards. The categories are;

* Product and service categories

* Specialty categories

* Shopper marketing category

* Grand Prix

* Marketer of the year

* The most effective network agency of the year

* The most effective advertising agency of the year

* The most effective media office of the year

Constantly looking for creative business solutions, over the past 18 years, Makram Khater — Group General Manager (Marketing), has taken on the Marketing and Communications responsibilities for many renowned brands in the Middle East. His presence in the MENA Effies awards alongside renowned pioneers in the marketing field will add great value.  Khater brings with him a clear goal to work every day: That of delivering excellence to clients and partners

The MENA Effie Awards began life as the GMR Effectiveness in the Marketing Awards — the GEMAS — back in 2004.

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