KFH launches its 2016 corporate campaign – Customers at the centerpiece of TV Ad

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KUWAIT CITY, Jan 6: With the advent of the New Year, Kuwait Finance House’s (KFH) new corporate campaign launches with a magnificent renewed feel reflecting KFH’s keenness to show its respect and caring to its precious customers both for their loyalty to KFH throughout many years since its establishment in 1977 and looking into the new customers for the future. The new corporate TV Ad embodies KFH’s firm values and principles as a future oriented institution in assisting and serving its customers throughout their life, in hard times or good times since the first step towards a brighter future.

The corporate campaign also reflects KFH’s keenness to provide its customers with broad quality services and products to reinforce the values of trust, bonding and giving with them.

The TV Ad, directed by internationally known CRIC partners under the creativity guidance of Kuwaiti-based Bustop agency comprises highly innovative cinematic scenes, each narrating a new short story embodying KFH’s mission as a pioneer and a leader in the Islamic banking industry.

The corporate campaign to be aired in multiple media platforms in Kuwait including TV channels KTV1 and AlRai , is filled with touching scenes all filmed in Kuwait and produced in a creative and emotional style to touch the feelings of customers and express how close KFH is to them throughout their life experiences. The idea of this new KFH corporate campaign addresses different segments of customers with a forward looking vision overwhelmed with hope and optimism. It introduces several scenes for the many situations that customers may come across in their lives, thus interpreting the meanings of special and kind treatment that all KFH customers enjoy.

KFH invites everyone to view and enjoy its corporate campaign and be touched by the values within. The TV Ad phrases focus on concepts of “I was and will continue to be your home”, and “Kuwait Finance House …Your Home, Now and Forever”

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