70% decrease in phone sales due to ‘virus crisis’

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‘Consumer choices have changed dramatically’

KUWAIT CITY, April 21: CEO of Future Communications Company Salah Al- Awadi says the rate of sale in most of the companies in Kuwait, especially those in the telecommunications and technology sectors that depend on import of goods from various countries of the world particularly China, in particular, has reduced by more than 70 percent, coinciding with a low percentage phone sales during the first quarter of this year, due to the coronavirus crisis that has befallen various countries of the world.

In a special press statement, he said, “Even though China has announced its intention to open its factories to resume production and export operations, there are many logistical problems facing the local companies such as shipping operations, booking appointments with the factory, delivery, and closure of most of the sales outlets for these companies and stores.

This exposes the companies to greater losses if the period of closure extends. “Also, consumer choices have changed dramatically in recent times as many of them have turned to purchasing priorities particularly food and sanitary items such as sterilizers, cleaning tools and masks”.

Al-Awadi highlighted that many stores have decided to switch to online sales in the past period and sought to buy and develop their own electronic platforms, which is the most important lesson they learned from this crisis, especially as it has become the only means that has proven its worth and continuity in light of the crisis.

Talking about the most prominent projects undertaken by the company, Al- Awadi said, “Employees of Future Company is currently working using remote work feature. It is trying to develop that feature in anticipation of recurring crises in the future. In fact, it is developing its own electronic platform for sale and trying to add many advantages to it to make it more advanced”.

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