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Nintendo jumps on toy figure trend Ubisoft out to get smartphone users dancing

SAN FRANCISCO, June 11, (Agencies): Nintendo on Tuesday said it is adding real-world game figures to Wii U play to boost the popularity of its console, which has lagged rivals in the market. Nintendo is blending Will U virtual play with tangible toys as it faces off against powerhouse offerings from Xbox One and PlayStation 4 at an E3 gathering here. The Japanese video game stalwart is jumping on a trend that has paid off for publisher Activision with “Skylanders” and for Disney Interactive with “Infinity” play launched last year with characters from Pixar film “The Incredibles.” “It’s been very successful,” Disney Infinity senior producer Sean Patton said as he showed off new ‘Marvel Super Heroes’ interactive game pieces due for release later this year. Game pieces give players toys then can hold, collect, and taken with them in ways that extend on-screen fun into the real-world, Patton noted while discussing their appeal. Those being play at the Disney booth on the E3 show floor included Hulk, Iron Man, and Spider Man. Versions of Disney Infinity are tailored for all major consoles.

Activision pioneered the “Toys-To-Life” category in 2011 with the introduction of “Spyro’s Adventure” in a shrewd move bridging virtual worlds and real life when it comes to video games. Skylanders has become a $2 billion franchise, according to Activision. “We shook up the kids game industry, and it was a phenomenal success,” said Paul Reiche, co-founder of Toys for Bob studio that created ‘Skylanders.’ “People grow up thinking their toys are alive; we just want to make that true.” Actually handling toys and sharing in-game experiences with them has resonated with players young and old, according to Reiche.
While the prime demographic for “Skylanders” is pre-teen boys, there was a lengthy queue waiting to demo a coming “Trap Team” version of the game at E3 where children are not allowed. “Connecting imagination through physical objects into the game world is the magic recipe,” Reiche told AFP.

“Why shouldn’t our toys follow us into the virtual world where we spend most of our time?” Skylanders figures work with all of the competing console systems, with the help of an accessory platform that relays digital information to and from toys to game software. Nintendo is turning to beloved franchises “Mario” for its dive into interactive toys, and to further distinguish itself from more muscular Xbox and PlayStation consoles known for immersive, realistic blockbuster action games. “Nintendo is more light-hearted,” said 19-year-old Marco Garcia, who sat in the shade outside the E3 venue dressed like the Mario Brothers character “Luigi,” complete with green cap and stick-on black moustache.

Nearby, a queue stretched along the street outside the Nokia Theater where a Nintendo-sponsored “Mario Smash Brothers” game tournament was hours from starting. “Nintendo has a lot of games coming,” the California teenager said. “I think it will be enough to give the Wii U a good kick.” Nintendo of America president Reggie Fils-Aime said “amiibo” game pieces embedded with computer chips to swap data with Wii U GamePad controllers will debut in a “Mario Smash Brothers” game later this year. Amiibo characters are heading to a variety of games, including “Mario Kart,” according to Nintendo.

Nintendo will also be letting players put themselves into games as animated “mii” characters, virtually doing battle with some classic characters from the Japan-based video game company. “We are not simply throwing miis into the fray,” Fils-Aime said. “We’ve done some serious work getting them ready for the fight.” Nintendo played to fans of beloved franchises such as “Mario” and “Legend of Zelda” during a media briefing streamed online prior to the opening of the show floor at the E3 video game extravaganza here. It is the second year in a row that Nintendo decided to forgo a grand, live presentation to vie for the spotlight at what is considered the industry’s premier event. Nintendo’s Wii U, launched in late 2012, has lost some of its luster to the new-generation PlayStation 4 from Sony and Xbox one from Microsoft, both released last year. French video game star Ubisoft wants smartphone users to get up and dance.

A test version of hit franchise “Just Dance” that can be played just about anywhere using smartphones as controllers should be released on a small scale for testing later this year. If “Just Dance Now” resonates, it will eventually be released as a free application for smartphones powered by Apple or Google-backed Android operating systems. “We’ve seen the casual games market evolve and a huge explosion on mobile,” Just Dance executive producer Jason Altman said at an E3 video game extravaganza that continues here through Thursday. “We think the opportunity is enormous.” Ubisoft introduced “Just Dance Now” during an E3 press briefing where dancers spread about a theater audience jumped to their feet to see who could best match moves set to a Lady Gaga song. Smartphones act as controllers tracking how well players copy moves in game video streamed over the Internet to Web browsers in computers, tablets, or smart televisions. During the briefing, the game was displayed on a huge theater screen. Altman said the game has handled a simulation of 20,000 people taking part in one game, making it conceivable that an audience at a stadium concert could face off on footwork during a song if an artist put the technology in place for a show.

It may be a while before drones start patrolling American skies or delivering packages, but kids and adults will be able to command their own personal flying devices very soon. The French electronics firm Parrot on Tuesday unveiled its “Rolling Spider” and “Jumping Sumo” mini-drones to go on sale in the US market in August. “We wanted to create connected robots for the generations of smartphones and tablets,” Parrot spokeswoman Vanessa Loury told AFP at a demonstration in New York. The mini-drones are controlled by mobile apps loaded on tablets and phones using Apple’s iOS or the Google Android platform, Parrot said. With these new devices, “everything around you becomes an excuse to play, and the world transforms into a giant playground,” said a statement from Parrot.

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