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Walid Kanafany, President of IAA, speaking during the event.
ACK hosts marketing & communications forum Leaders from different sectors take part

KUWAIT CITY, May 4: The School of Business at the Australian College of Kuwait (ACK) hosted its first “Annual Marketing Communications Forum” under the theme: “Integrated Marketing Communications, Challenges & Successes in Kuwait and the Gulf Region”. The forum brought together leaders from a wide range of sectors such as telecom, hospitality management, retail and advertising, as well as entrepreneurs and academics to share expertise, techniques and experiences that influence and shape the marketing industry.

The forum’s guest panel consisted of Walid Kanafany from the International Advertising Association (IAA), Ms Fajer S. Al-Mutawa from Gulf University for Science and Technology (GUST), Ms Mirvat Wehbe from the Hilton Hotel Group, Mrs Zeina Ramadan from Habchi & Chalhoub, Ahmed Naji from Al-Zayani Motors, Ms Farah Bahbahani from Pencilvent, Ms Sevan Vartanian from Blu Lowe and Ibrahim Al-Kandari.

During the opening speech, Walid Kanafany, President of the IAA, stressed on the association’s keen desire to encourage all steps for the sake of the development and growth of media and marketing services in the market.
Strategy and Innovation Manager at Habchi & Chalhoub, Mrs Zeina Ramadan, stated: “It was a real honor and pleasure being part of the ACK forum. Collaborating with professionals, students and experts will help leverage the marketing & communications function in Kuwait and promote learning within the field.

Forums like this equip our youth, who are the leaders of tomorrow, with tools & practices indispensable to their success. We hope this forum is the first of many to come and a stepping stone towards more fruitful cooperation.” ACK’s School of Business would like to thank the speakers and attendees for being an integral part of its inaugural “Annual Integrated Marketing Communications Forum” and looks forward to conducting the 2nd installation in the near future.


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