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Ali Alghanim partners with LIQUI MOLY, Exide Company continues to redefine automobile retail market

KUWAIT CITY, May 3: Ali Alghanim & Sons Automotive, the exclusive importer for BMW, MINI and Rolls-Royce automobiles in Kuwait, has further consolidated its position as the pioneering automotive retailer in the country following its partnership to become the exclusive dealer of Germany’s top-ranked motor oil brand - LIQUI MOLY - and leading American automotive battery brand Exide. Effectively, the LIQUI MOLY motor oil, considered the number one motor oil brand in Germany, is now being used at all Ali Alghanim & Sons service centers and showrooms, as well as in their service center at Oula fuel station located in west Mishref.

At the same time, LIQUI MOLY is now available at most of Oula fuel stations located at almost every corner of Kuwait, thereby making the leading German motor oil brand accessible to all automobile owners and enthusiats throughout Kuwait. In connection with LIQUI MOLY’s launch into the Kuwaiti market, Wolfgang Haschek - Regional Technical Head, LIQUI MOLY Germany, was also in town to educate the local team about the company’s products, its applications, and its benefits. He also led the inauguration of the first LIQUI MOLY outlet and service centre located at the Oula fuel station on the 6th Ring Road.

A total of eight LUQUI MOLY outlets are located in various Oula fuel stations across Kuwait, where Exide batteries are also available. “The automotive industry in this part of the world has experienced tremendous growth,” Haschek said. “Undoubtedly, such growth requires products as LIQUI MOLY, which provides unparalleled performance to all brands on motor vehicles. “We are therefore please to have partnered with a highly reputable brand as Ali Alghanim & Sons in order to bring LIQUI MOLY into the Kuwait market,” he added. “As soon as customers try out our products, I am confident that it will be just a matter of time before LIQUI MOLY becomes the top-selling motor oil brand across Kuwait.

Optimism
On the other hand, Yousef Alqatami, General Manager - Ali Alghanim & Sons Automotive Co. expressed optimism on the impact of having LIQUI MOLY and Exide batteries on board the company’s superior quality products on offer to motorists in Kuwait. “Ali Alghanim & Sons Automotive’s business has been actively pursuing new trends and innovations both in terms of product and retail for decades,” Alqatami said. “We are confident that our partnership with LIQUI MOLY and Exide will further boost our considerable share in the various segments of the Kuwaiti automotive market.”


LIQUI MOLY has over 5,000 high quality products in its range including motor oils, additives, car care products and chemical-based technical solutions for automotive applications. LIQUI MOLY motor oils are officially approved by all major car manufacturers. Developed and tested at LIQUI MOLY’s own laboratories, and manufactured only in Germany, the 50-year old company has developed the LIQUI MOLY motor oil that reduces engine wear caused by the quick build-up of oil sludge from high sulphur content in fuel.

On the other hand, Exide, which was founded by legendary Thomas Alva Edison, was the power behind the first mission to the moon by NASA in 1969 as well as the Admiral Byrds mission to Antarctica.   Exide is the largest manufacturer of automotive batteries in the world with footprints in more than 100 countries. It offers a warranty cover of 18 months against any manufacturing defects. Exide battery has also been the first choice of all major car manufacturers across the globe. “In the coming months, we have further plans of expanding our service points and services, and customers throughout Kuwait can look forward to world-class services,” Alqatami concluded.

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