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Ford showcases toughness of all-new Ranger pickup Vehicle registers impressive 197% growth in sales across Middle East

KUWAIT CITY, April 26: Ford, a leading pickup manufacturer worldwide, held a press conference along with a Ride & Drive event Wednesday at the SIRBB Circuit to demonstrate the all-new Ford Ranger PickUp2014’s capabilities in line with the brand’s “Built Ford Tough” reputation. The “Built Ford Tough” Ford Ranger2014 compact pickup combines the toughness and capability of a pickup truck with smart technology, outstanding safety and the highest standards of quality and comfort. And this is exactly what Ford Middle East and Arabian Motors Group (AMG) - Ford and Lincoln importer-dealer in Kuwait, presented to key media and VIP customers as part of its Built Ford Tough Ranger ride and drive event.

Ford Ranger was designed and developed to be best-in-class in every area important to customers, especially those who use it for both work and leisure purposes. Ranger delivers more payload and class-leading towing capability than its previous models and, at the same time, is fitted out with innovative and comfort features that a dual user has come to want and value. And as testament to its leadership of its class on all fronts, Ranger has registered an impressive 197 per cent growth in sales around the Middle East, as more and more customers and businesses recognize the tremendous value this Built Ford Tough model presents while leading its segment in capability, performance, safety, comfort and fuel economy.

“The Ford Ranger is a perfect example of how our ‘One Ford’ global strategy works,” said Paul Anderson, director of Marketing at Ford Middle East “Far from producing a vehicle that is compromised by the need to serve different market requirements, it was developed by drawing on resources, facilities and expertise from Ford locations around the world to deliver an excellent product that will satisfy customers everywhere. “The range of qualities pickup customers demand from their vehicle is far greater than the differences in conditions from country to country.  The real challenge has been to build a Ranger that is tough and yet comfortable, rugged yet stylish, safe, technologically advanced and powerful, yet remaining affordable. 

We believe the team has succeeded in every goal.  There is no compromise here,” Anderson added as he supervised the media Ride & Drive event.  Designed and developed by a global team headquartered in Australia, the Ranger platform takes advantage of global Ford assets, particularly robust engines and six-speed transmissions proven in tough commercial-vehicle usage. The design and product development teams also had full access to Ford’s global capabilities, testing facilities and extensive pickup truck knowledge. Using latest computer technologies, the product development team conducted about 30,000 computer-aided assessments on areas such as safety, durability, ergonomics, vehicle dynamics and aerodynamics during the virtual phase.

Of these, 7,500 virtual assessments were carried out in the under-body to ensure a robust vehicle foundation and more than 10,000 virtual assessments on the upper-body to align styling and functional requirements. Exuding power and confidence in a styling that the designers call “21st Century Tough”, the taut and muscular Ranger is equally at home on a construction site or on the road. Its front end features a short overhang with the signature three-bar grille, a global Ford truck design cue. The windscreen has been raked back for a sporty and dynamic silhouette, while the traditional square form of the truck has been sculpted to give the vehicle a more modern and aerodynamic look. Larger headlamps, bigger mirrors and stamped-in wheel lips provide an integrated look across all series and contribute to an aggressive and sporty stance.

Designers also raised the beltline significantly, along with the rails of the load box, giving the Ranger a substantive presence on the road while increasing its functionality with the deeper box. The Regular Cab has the biggest box volume in its class at 1.82 cubic meters and 1.45cubic meters respectively while the Double Cab is among the top with 1.21 cubic meters. At 5,359 mm long and 1,850 mm wide, Ranger is bigger than the previous-generation model, but remains easily maneuverable on narrow city streets and during parking, thanks to a responsive steering system requiring no more than 3.5 turns of the wheel lock-to-lock - one of the best in the segment.

The B-pillar in the Double Cab has also been moved forward, delivering best-in-class rear leg room and knee clearance. Three adults can easily fit in the second row of the Double Cab while two six-footers can comfortably sit one behind the other. Making full use of the spacious interior, the Ranger Double Cab offers 23 storage spaces in the cabin - more practical stowage than any competitor.

The glove box is large enough to accommodate a 16-inch laptop computer, while door pockets can comfortably take 1.5-litre water bottles. Ample storage for mobile phones and other small items can be found in the console and in areas within easy reach of the driver. Poised to be a leader in innovation, the new Ranger comes with smart technologies that make the pickup easier, safer and more fun to drive. On selected models with Bluetooth, USB and iPod connectivity, there is voice control over the radio, CD, iPod, USB, electronic air-conditioning and mobile phone. Dual-zone climate control and cruise control are available on the high series. The all-new Ford Ranger power trains have been engineered to give customers a superior combination of power and torque at class-leading fuel efficiency. Three engines are available to suit every purpose and pocket; 3.2L and 2.2L diesel engines as well as 2.5L petrol with fuel consumptions ranging from 8.3L to 10.0L per 100km.

In fact, Ranger’s towing and water-wading capabilities are right at the top of the segment. Ranger can tow up to 3,350 kg on selected models with diesel engines while the 4x4 can wade through 800 millimeters of water even when fully laden. It also boasts outstanding payload capacity of more than 1,350 kg on some 4x2 variants, as well as excellent ground clearance of up to 241 millimeters. For those aiming to go off the beaten track, Ranger’s superior off-road capability has been enhanced by an all-new compact front differential, a new upgraded rear axle and lower overall ratios. A robust electronically controlled transfer case - for both manual and automatic transmissions - allows drivers to shift on the fly from 4x2 to 4x4 high anytime via a knob on the centre console.

To give drivers even more confidence when going off-road, selected Ranger models come with the Traction Control System which maintains vehicle stability by maximizing traction at each driven wheel. Unlike a limited slip differential, it is able to reduce the level of engine torque to the exact amount that can be delivered to the ground through the wheels as well as brake a spinning wheel completely, allowing all the available engine torque to the wheel, or wheels, with the most grip.

By Iddris Seidu
Arab Times Staff

By: Iddris Seidu

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