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(From left to right): SAP Country Sales Manager Rami Kichli, Al Sayer Group IT Manager Engr Musaed Al-Kout, SAP MENA Managing Director Gergi Abboud and Dhow Information Systems Senior Sales & Marketing Manager Eyad Jibat.
Al Sayer eyes regional expansion with SAP KPMG to work as project’s systems integrator

KUWAIT CITY, April 8: The Al Sayer Group, one of the largest and most respected conglomerates in the MENA region announced on Tuesday during a press conference held at the Radisson Blu Hotel that it has boosted its regional expansion plans with a host of cutting-edge business solutions from SAP. Present during the press conference were Al-Sayer Group IT Manager Engr Musaed S. Al-Kout, SAP Managing Director Gulf & Pakistan & MENA Gergi Abboud, SAP Country Sales Manager for Kuwait and Bahrain Rami Kichli and Dhow Information Systems Senior Sales & Marketing Manager Eyad Jibat. The event was held on the side of the one-day SAP Forum at the same venue.

Engr Al-Kout outlined that the wide-ranging project encompasses all 32 of Al Sayer Group’s companies, positioning it as one of the most tech-enabled and innovative entities of its kind in the region. He cited that the deal features a number of firsts as Al Sayer Group will become the first company in Kuwait to implement Business Suite on HANA, which is the only solution in the world to combine transactional applications with analytics in-memory. It is also the first to adopt SAP Dealer Business Management for its automotive operations.

SAP (NYSE: SAP), as market leader in enterprise application software, helps companies of all sizes and industries run better. Founded in 1972, SAP (which stands for “Systems, Applications and Products in Data Processing”) has a rich history of innovation and growth as a true industry leader. Today, SAP has sales and development locations in more than 50 countries worldwide. He added that other aspects of the deal include a full range of mobility features as well as solutions for Human Capital Management, Customer Relationship Management, Financial Accounting and Controlling, Supply Chain Management, Solutions Management and Business Intelligence.

“We are expanding and diversifying rapidly both in Kuwait and in the region. Al Sayer Group is soon to become one of the region’s most operationally cutting-edge conglomerates with the wide-ranging deal with SAP which includes Mobility Solutions and Kuwait’s first deployment of game-changing real-time business technology,” pointed out Engr Al-Kout. KPMG will work as the project’s systems integrator. SAP is also in discussions with Dhow Information Systems Co, a subsidiary of Al Sayer Group of Companies, to become an authorised SAP value added reseller. “We are a big group but we need to move fast, with precision and without compromising on quality in anyway way. SAP gives us a new level of freedom, a distinct cutting-edge and their solutions will be integral to our ongoing success across the region,” he stated. Engr Al-Kout cited that innovation is in Al-Sayer’s DNA as a company as they always look at new ways to improve their competitiveness and ability to deliver world-class products and services to their customers.

Now on its 60th year, Al Sayer Group’s business interests currently include automotive sale and services, heavy equipment, foodstuffs, soft drinks, animal feed and financial services. The company took off when Al Sayer became the first businessman from the Middle East to visit the Toyota Motor Company in Japan in 1954. A year later, he brought Toyota to Kuwait, and in 1956, the company became a Toyota distributor for several countries in the Middle East. On the other hand, Abboud gave the attendees an overview of SAP and its cutting-edge business solutions that will help propel Al Sayer Group in its business goals and vision. He outlined that from back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organisations to work together more efficiently and use business insight more effectively to stay ahead of the competition. He explained that SAP does this by extending the availability of software across on-premise installations, on-demand deployments and mobile devices.

“Having worked closely with Al Sayer Group’s management behind the scenes, we know exactly what their demands are and how focused they are for the future. We are automating their entire value chain over the next three years, significantly improving their ability to expand with speed and achieve new levels of business insight. Al Sayer Group has a long history that has been driven by visionary leadership and a willingness to adapt to improve. SAP is proud to be asked to help play a part in what promises to be a huge exciting new chapter of expansion and success,” concluded Abboud.

By Michelle Fe Santiago
Arab Times Staff

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