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’14 Chevrolet Silverado ‘Best 4x4 of the Year’ ‘Stronger, smarter’

KUWAIT CITY, March 11: The 2014 Silverado Light Duty pickup garnered the coveted Best4x4 of the Year title from leading regional automotive magazine, Car and Driver Middle East. New from hood to hitch, the 2014 Silverado full-size pickup is engineered to be stronger, smarter and more capable than ever before. It features a trio of all-new EcoTec3 engines - a V6 and two V8s, which provide the proven power, capabilities, refinement and efficiency. The vehicle also offers segment-exclusive safety features such as Forward Collision Alert, Lane Departure Warning with an Active Safety Seat, and Front and Rear Park Assist. 

“We are deeply honored to have received such recognition by Car and Driver Middle East, a highly-acclaimed auto publication here in the region,” Ahmed Soudodi, Regional Chevrolet Brand Manager of General Motors Middle East. “The Chevrolet Silverado has been one of the most popular full size pickups in the Middle East.I am confident that the new 2014 Silverado will further cement its reputation as a market leader thanks to its muscular design, segment-leading capabilities, and advanced features.” 

The Silverado’s all three EcoTec3 engines feature direct fuel injection, Active Fuel Management and continuously variable valve timing, a combination not found in competitive trucks. The vehicle also offers the class-leading V6 and V8 towing ratings, which is more than any light-duty pickup currently on the market. The chassis of the 2014 Silverado includes a number of customer-focused updates. A revised front and rear suspension and wider wheels provide a more comfortable ride and more confident handling. Electric power steering improves steering feel and reduces fuel consumption. New four-wheel-disc brakes with Duralife(tm) rotors improve brake feel and potentially double rotor life.
The 2014 Silverado Light Duty pickups are available in seven distinct trim levels, from a Work Truck (WT) to the new premium level, High Country.  All customers who purchase the All New 2014 Chevrolet Silverado will receive the benefits of the Chevrolet Care program. Chevrolet Care is a high level customer service experience based on four pillars: To provide customers with the best in service pricing and cost transparency; booking service with same day delivery; quality service by certified technicians as well as a regional 3 year/100,000 km warranty and 24x7 regional roadside assistance.

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