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KAICO officials and Michelin dealers pose for a group photo during the event.
KAICO hosts Michelin dealers meeting

Kuwait Automotive Imports Co WLL (Al Shaya & Al Sagar) KAICO, exclusive distributor of Michelin tyres in Kuwait since 1977, recently hosted Michelin dealers meeting with 55 Michelin dealers/ business partners of KAICO who graced the occasion. Ashish Tandon, General Manager welcomed the guests and thanked them for their continuous support during the years, which resulted in a continuous market growth for Michelin every year.  He emphasized the win-win scenario in which KAICO and its business partners work hand in hand as one team to enhance the brand and sales. Sadiq Ali presented Michelin overall business strategy for 2014 and also encouraged the dealers to grow with Michelin by preparing themselves to transform from Transactional Dealer category to Advocate Dealer category and more forward to Tyre Plus dealer category.

Loai Diab, Marketing Manager introduced the upcoming Winter Michelin promotion and its schemes and elaborated on the communication plan for the new promotion. At the end of the meeting the best Michelin dealers were awarded a certificate of appreciation.  The event concluded with certificate distribution, group photo and dinner.

KAICO was established in 1936 and is jointly owned by Al-Shaya and Al-Sagar families with 78 years of collective automotive experience in marketing, sales, parts and service and has integrated all its operations to maximize market penetration.  KAICO is also the exclusive distributor in Kuwait for numerous other automotive brands including Mazda, Peugeot, Geely, Eicher, Mobil, Michelin, BF Goodrich & BAW.  KAICO’s business activities also cover a leasing and tender division and Used Cars. 

 

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