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AAW pushes athletes to the limit with ‘North Face Challenge’ Al-Nouri, Galbourding and Al-Mousherji clinch gold medals

KUWAIT CITY, Feb 10: Ali Abdulwahab Al Mutawa Commercial Co. (AAW) announced this year’s winners of “The North Face Challenge,” one of Kuwait’s toughest multidiscipline athletic competitions that took place in the middle of Al-Mutla’a desert located north of the country. Taiba Al-Nouri, Emmanuel Galbourding, Dhari Al Mousherji and Ali AlRukhayes each snagged gold for the Female, Male and team categories respectively, after they endured a four-hour athletic challenge which included 14 kilometers of trail running, 24 kilometers of mountain biking, and various strength obstacles like climbing a truck orcarrying 5kg sand bags.

Emmanuel Galbourding, one of the first place winners said: “It’s a completely bittersweet experience. The entire Challenge was one of the toughest I had to endure, but once I crossed that finish line, I was so proud of my accomplishment. There’s nothing like a physical outdoor challenge to make me stronger, and I thank The North Face and AAW for providing me with this opportunity.”  AAW developed the Challenge in 2013 under, The North Face, an American brand and the largest retail outdoor apparel and gear that AAW distributes for in Kuwait, to encourage outdoor enthusiasts and athletes. This year, close to 70 athletes from over ten countries participated in the Challenge.

AAW General Manager of Outdoors Apparel and Gear and The North Face Brand Manager in Kuwait, Ali F. Al Mutawa said: “We started The North Face Challenge in Kuwait to support athletes who are always on the look-out to face new challenges. With a world-class specialty outdoor brand like The North Face together with Kuwait’s rough desert terrain, we have been successful in providing athletes the perfect way to push their limits.” 

With a commitment to the Kuwaiti community, AAW both develops and supports sports, health and athletic initiatives, including marathons, programs and other challenges like the Al Roudan Tournament, The Kuwait Charity Run, and The Flying Start Triathlon that was also sponsored by The North Face. Ali Abdulwahab Al Mutawa Commercial Co (AAW) is one of the largest trading and commercial companies in Kuwait, operating in seven diverse business sectors and distributes in Kuwait’s surging wholesale, retail and consumer market over 100 different global brands, including world-class brands such as Procter and Gamble, Clorox, Roche, Takeda, Biotronik, Nuxe, Bioderma, Nolte Group, La Cornue, Bosch, Siemens, The North Face, Coleman, Nike, The Athlete’s Foot, Crocs, Puma, Shoebox New York, among many others.

AAW’s continuously growing business lines include Consumer Goods, Furniture, Kitchens, Home Appliances, Outdoor Gear and Equipment, Sports and Fashion, Real Estate, and Pharmaceuticals where it is a leading whole sale and retail distributor of pharmaceutical and medical products. It also holds a renowned portfolio of principals like Pfizer and Novo Nordisk distributed through its subsidiary Safwan Trading and Contracting (Safwan). Safwan is listed on the Kuwait Stock Exchange.

For more information, please visit: www.aaw.com

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