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Hyundai announces new 2014 Elantra arrival in ME Introduction of cutting-edge features improve driving experience

KUWAIT CITY, Jan 8: Hyundai Motor Company has announced that the new, enhanced 2014 Elantra is now on sale across the Middle East, introducing a number of exterior and interior design upgrades as well as a range of cutting-edge features and an enhanced 6-speed transmission. The mid-size Elantra - renowned for its space, practicality and safety - has already enjoyed significant success across the Middle East, selling over 71,000 units in the first nine months of 2013, and proving to be the most popular Hyundai model in the region over recent months. The Elantra has also topped its class for three years running in ALG’s influential annual North American Residual Value Awards, emphasising the model’s acknowledged quality and reliability.

The 2014 Elantra has enjoyed a significant design upgrade, enhancing the premium feeling of the vehicle while maintaining the current design concept. Key upgrades include new design radiator grille, bumper and projection headlamps with LED guide light technology and newly designed fog lights at the front. A new black two-tone rear bumper has been included, while the side is fitted with optional chrome mouldings. It also comes with a choice of one steel and three variations of alloy wheels in flangeless designs for a stronger, sturdier appearance and a neat, clean finish. The result is an overall increase in vehicle length of 22mm. The interior, in turn, has also benefited from careful attention. Upon entering the cabin, stainless steel door steps add to the premium quality. The new supervision cluster provides the driver with a highly integrated information system via a 3.4” OLED display screen.

The air conditioning air vents have been moved to a central position along with additional shutters to ease the control of the air flow, while duel knobs have been added to control the audio and AC functions making it more intuitive to operate. A cooled glove box has also been installed to keep drinks cold during journeys. New technologies introduced on the Elantra, for the first time in the Middle East, may include an optional 7” touch screen navigation system - available in certain markets - and ventilated front seats to keep cool on those hot days. The optional full automatic air conditioning allows all passengers to enjoy individually customized comfort. The audio screen comes in a choice of standard mono TFT LCD, or an optional 4.3” colour TFT LCD touch screen with a rear view camera available.

An enhanced 6-speed transmission, which is mated to the 164ps 2.0MPI engine (available in certain markets), is operated via the new TGS knob and offers drivers better driving performance. Customers in the Middle East can also choose from the 150ps 1.8L engine or 130ps 1.6L engine. The new 2014 Elantra also benefits from Hyundai’s Flex Steer system, which offers three driver-selected steering calibrations - Normal, comfort and sport - improving the overall drive experience. As part of the overall refreshed look and feel, the new 2014 Elantra also comes with a newly designed seat pattern for the woven or knit seat covers, with the option of having the seats wrapped in pure leather. In addition to this, six new exterior colours have been introduced for Middle East customers, including stone blue, dazzling blue, tropical sea blue, brilliant red, satin amber and coffee bean.  The Middle East will receive the new model in early January, and prices will start from around SAR 56,000 depending on exact specification.

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