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Alghanim Instagram draw generates over 80 entries Al Failakawi wins ‘Best 15 seconds for KD 1,000’

KUWAIT CITY, Dec 30: The popular online photo and video-sharing site Instagram was all abuzz with news of the recently launched BMW X5 in Kuwait. The excitement is a result of the BMW Group importer Ali Alghanim & Sons Automotive ‘15 Seconds for 1,000 KD’ competition which saw over 80 individuals upload short videos that showcased the models unique features in a bid to win a grand prize. Beating off stiff competition, Abdullah Al Failakawi took home the first place prize of 1,000 KD for his creative portrayal of what he liked best about the all-new BMW X5. Shot with a BMW X5 in motion on the road, the 15 second video featured a combination of dynamic music and highlighted all aspects of the new vehicle including the exterior and interior. What sealed the deal for Abdullah was the clever use of both a day and night setting combined with multiple shots of the vehicle.

Rounding off the competition in the second and third place were Ahmed Hajji and Abdullatif Morad. They were the recipients of cash prizes of 500 KD and 300 KD respectively. Ahmed Hajji’s submission showcased a 360 degree view of a static BMW X5, while boxing-out the interior and exterior features - ending with an inside look of the Ali Alghanim & Sons Automotive showroom. Abdullatif’s third place submission blended symphonic classical music in the background as he focused on the large infotainment display in the all-new BMW X5 - through which users can experience BMW’s complete Connected Drive offering.

Commenting on the conclusion of the competition, Yousef Qatami, General Manager of Ali Alghanim & Sons Automotive (BMW Group), said: “We are thrilled with the results and would like to thank all participants for taking the time to create a video for BMW. Special congratulations go to Abdullah Al Failakawi, Ahmed Hajji and Abdullatif Morad for their creativity and ability in showcasing the versatility of the all-new BMW X5. This competition has reaffirmed how much passion our customers have for BMW in Kuwait and we will strive to develop more unique ways to engage with them.”

Designed to encourage social media fans to get creative, the BMW Group importer invited participants to create a short video highlighting their favourite feature of the pioneering Sports Activity Vehicle and upload it to ‘Instagram’. All participants were evaluated on the presentation of the video in terms of audio and visual content, background music and visibility of the vehicle in the video.

The BMW X5 is BMW Group’s best-selling Sports Activity Vehicle and has over the years continued to set new standards in the automotive industry in terms of its unusually sporty characteristics and innovative on-road technology. The recently launched third generation model in Kuwait will once again establish a new benchmark in its class and ensure that this X model family member stays in pole position.

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