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Martino hails best Barca performance versus Celtic Catalans strike sponsorship deal with Intel

BARCELONA, Dec 12, (Agencies): Barcelona coach Gerardo Martino said his side produced their best display in his time in charge as they ensured top spot in Champions League Group H with a 6-1 thrashing of Celtic on Wednesday. Gerard Pique opened the scoring for the hosts early on, but thereafter Neymar took centre stage as the Brazilian set up the second goal for Pedro Rodriguez before going onto score his first Barcelona hat-trick. A deflected effort from Cristian Tello and a late consolation from Giorgios Samaras rounded off the scoring. And Martino was delighted with how his side reacted to recent criticism following defeats away to Ajax and Athletic Bilbao.

“It was the best we have been in these four months in terms of the level of our play, our effectiveness and how we managed to maintain that level for the majority of the game. Apart from the last five minutes, we were excellent,” he said.
“Barcelona always play very well with the ball and what we needed was the intensity to win it back.
“Today, we had both the concentration and intensity to win it back high up the field. We moved the ball around when we need to and played more directly when we the move demanded it.”

In the absence of the injured Lionel Messi, the focus has been on Neymar to start producing the goalscoring form that persuaded Barca to spend 57 million euros ($78 million, £48 million) on him back in May.
Until Wednesday, the Brazilian had only netted five times in 20 games.
Martino insisted in his pre-match press conference that the goals would finally come, but warned against piling too much pressure on the 21-year-old given the workload he has already had in 2013.
“He always responds whether he is playing on the wing, or, like today, through the middle.
“But we have to remember that Neymar has had a very difficult year given what he did at Santos, then his arrival in Barcelona, being the main player at the Confederations Cup, not having a pre-season, and then travelling so much with his national team. “For him it is not halfway through the season but near the end and he needs to rest at some point.
“We hope to give him that rest and hopefully he will return in good shape after the winter break.”

Barcelona have agreed a sponsorship deal with Intel in which the chipmaker’s logo will be printed on the inside of players’ shirts, the Spanish champions announced on Thursday.
The idea behind the unusual positioning of the “Intel Inside” logo is that it will be revealed when a player lifts his shirt to celebrate scoring a goal, Barca officials told a news conference in the Catalan capital.
Manel Arroyo, a club director responsible for media and sponsorship, said players including Lionel Messi, Neymar and Andres Iniesta would be under no obligation to display the logo, which will be added to the shirts for the first time in Saturday’s La Liga match at home to Villarreal.
Arroyo declined to reveal how much the deal — which runs for four and a half years and includes an option for an extension — was worth, saying it was “confidential”.
As part of their first foray into soccer sponsorship, Intel will also provide technology to players and coaching staff as well as the recruits at Barca’s academy.


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