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MSRY Behbehani Co launches all-new GMC Sierra 2014 Most powerful and advanced pickup

KUWAIT CITY, Dec 10:  Mohammed Saleh and Reza Yousuf Behbehani Company, the authorised distributor of GMC in Kuwait unveiled on Monday evening the all-new GMC Sierra 2014 Light Duty full-size pickup, the most powerful and advanced pickup in the brand’s 111-year history at the GMC showroom in Al-Rai. Member of the local press, General Motors Company management and staff as well as some distinguished guests attended the event, The launch showcased the 2014 model’s bold new exterior - which houses one of three all-new EcoTec3 engines, a fully updated cabin with the available option of the next-generation’s IntelliLink connectivity and other features designed for the most discerning pickup owners.

“We are pleased to introduce the new generation of the GMC Sierra, the 2014 GMC Sierra Light Duty in Kuwait. The pioneering redesigned model- engineered and built to ‘Command Respect’ - further elevates GMC’s reputation as an industry leader in styling and quality.The 2014 Sierra offers best-in-class standards and sets an important benchmark for pickup safety and refinement,” stated Adel Behbehani, Director of Sales at MSRY Behbehani, who welcomed all the guests to the event.

He cited that in addition to the all-new design and technology, the 2014 Sierra boasts the longest list of standard features ever for a full-size GMC pickup. From connectivity solutions, to a standard tie-down system in the rear, to the segment’s only standard projector beam headlamps, many premium features are found on each of the All-New Sierra. Spotted also during the event was MSRY Behbehani Marketing Manager Tony Trantic with his team. “Among the highlights of the all-new GMC Sierra 2014 are  the all-new design advances GMC’s 111-year legacy, segment-best standard V-6 torque and trailering - and best V-8 fuel economy, new double cab design enhances rear-seat entry and exit, next-generation IntelliLink connectivity and exceptional attention to detail,” outlined Trantic. A raffle draw of prizes was also held during the launch and lucky winners went home with some valuable electronic items. The distinctive Sierra Denali returns for 2014, delivering GMC capability with unique design cues and exclusive features.

On the exterior, the pickup has a signature Denali chrome grille, unique 20-inch chrome wheels, unique interior decorative trim, a polished stainless steel exhaust outlet and body-color front and rear bumpers. Denali-specific interior details include script on the bright door sills and embossed into the front seats and real aluminum trim. Sierra Denali’s high-tech interior also features an exclusive eight-inch Customizable Driver Display that can show relevant settings, audio and navigation information in the instrument panel. Sierra Denali’s standard eight-inch Color Touch navigation radio with Intellilink, located above the center console, serves as the main hub for Bluetooth-connected phones and portable devices connected through five standard USB ports.

Sierra’s engine portfolio is updated for 2014 with increased power, torque and fuel efficiency across the board. New 4.3L V-6, 5.3L V-8 and 6.2L V-8 powertrains are offered, all from a shared EcoTec3 engine family. Each engine features standard direct injection, continuously variable valve timing and Active Fuel Management, which means they seamlessly switch to run on four cylinders during light-load driving to enhance fuel efficiency. The increased power and efficiency of the new engines are the result of more than 10 million hours of sophisticated computer modeling, more than half of which were used to make the best of the combustion process.

Sierra’s standard V-6 also produces an SAE-certified 285 horsepower and is matched with a proven, efficient six-speed automatic transmission. “With the new engine designs and additional developments, customers should expect Sierra’s second-generation Active Fuel Management to be more seamless and capable of operating longer in four-cylinder mode,” explained Trantic. All three engines use lightweight aluminum blocks and heads and are mated with durable six-speed automatic transmissions. A “cruise grade braking” feature down-shifts the transmission on downgrades, which is intended to reduce brake wear. V-8 models use new, larger 9.5- and 9.76-inch rear axles with the strength to accommodate the engines’ higher output.

Strong brakes are important for stopping pickups, whether they’re full of people, payload or both. The 2014 Sierra features four-wheel disc brakes with Duralife brake rotors, which feature a hardened and strengthened surface to reduce corrosion. Duralife rotors - a GM-exclusive technology - are expected to last twice as long as conventional rotors and provide quieter braking with less vibration.
The 2014 Sierra also uses electric power steering. An electric motor in place of an engine-driven hydraulic pump saves fuel and allows for tuning that’s expected to result in a more consistent, crisp steering feel and plenty of assist for parking maneuvers.

Premium materials, attention to detail and purposeful technology define Sierra’s all-new cabin. New soft-touch materials and available aluminum trim line an interior that’s focused on usable and productive space.
Sierra has an upright instrument panel designed for visibility and accessibility. Knobs and buttons are large, legible and within reach. All knobs are coated using a rubber-over-mold technology, so they’re easy to grip.
A new instrument cluster on all models features six gauges with an available centrally located, 4.2-inch color Driver Information Center with vehicle status information, a trip computer and other information, such as radio and navigation.
A second, high-mounted glove box with a flat floor joins the traditional box below. Each of Sierra’s doors has storage crafted to hold most beverage containers and other personal items. Along the center stack and center console are additional cup holders, discreet compartments large enough for most laptop computers, and connectivity options. Sierra is available with a 230-volt outlet, up to five USB ports, four 12-volt outlets and an SD card slot.

Available IntelliLink connectivity uses a high-definition, fully reconfigurable eight-inch color touch screen with an intuitive layout and easy-to-read icons that control audio features,  Bluetooth phone features, and available navigation with all-new 3-D map displays.
The Sierra has been further improved with seats that use dual-density foam designed to stay comfortable over long hours and continue to look great after years of use. Leather and cloth are offered, and Sierra’s new high-wear cloth is designed to last longer and resist staining. A spilled drink will bead on the fabric, not soak in.
For the first time on double cab models, the 2014 Sierra has new front-hinged rear doors with outside pull handles at the rear, providing improved access in tight parking spaces. Unlike pickups with rear-hinged doors, Sierra’s layout allows rear passengers to enter and exit the vehicle with the front doors remaining closed.

Crew cab customers, who represent more than 25 percent of retail Sierra owners, can choose between two bed lengths: a new 6-foot, 6-inch box is available in addition to the standard 5-foot, 8-inch box. Regular cabs and double cabs will come exclusively with a 6-foot, 6-inch box.
Sierra’s rear bumper features standard corner steps that make climbing into the bed easy, regardless of whether the tailgate is up or down. The steps are paired with grips formed into the top of each bed side. Four movable upper tie downs are also standard. They can be placed in nine different locations and can bear a 113 kg load. Available LED cargo lights integrated beneath the bed rails will illuminate the bed when a tonneau cover is in place. The available EZ Lift and Lower tailgate uses an integrated torsion bar and damper to ease lifting and lowering.

Several active safety features are available for the 2014 Sierra, including Forward Collision Alert, which uses a forward-facing camera to notify the driver of an imminent collision, and Lane Departure Warning, which uses the same camera to track the pickup’s position in relation to a road’s lane markers.
Paired with Forward Collision Alert and Land Departure Warning is GMC’s first-ever Driver Alert Seat, which generates vibrating pulse patterns on the left and/or right side of the lower seat cushion bolster to alert the driver of potential dangers, such as an un-signaled lane change or approaching another vehicle too quickly. According to GM research, the seat’s vibrations may direct driver attention to the location of a potential collision more quickly and accurately than audible alerts. Drivers have the option of selecting either audible or vibrating alerts.

Quietness doesn’t only come from factors within the cabin. The 2014 Sierra features new aerodynamic measures that benefit fuel efficiency and reduce wind noise. Updated mirrors that reduce wind turbulence, triple-sealed inlaid doors, as well as roof and tailgate design features all help air flow smoothly and quietly over the Sierra. Additional sealing around the grille, headlamps and space between the cab and box are also designed to lower drag for the new pickups, along with new aerodynamic spats located in front of the rear wheels
Updates to Sierra’s body and chassis are designed to improve ride and handling, comfort and capability. The fully boxed frame uses high-strength steel and hydroforming to provide more strength and rigidity with less weight. New cab structures incorporate high-strength steel in the A-pillars, B-pillars, roof rails and rocker panels, while ultra-high-strength steel segments of the rocker panels provide added protection for shallow offset crashes.
Sierra’s aluminum hood saves approximately 7.7 kg versus a comparable steel hood. At the rear, a roll-formed box is stronger, lighter and more durable than a traditional stamped steel box.
Sierra uses aluminum for some suspension components for additional rigidity and weight saving, and new lightweight wheels are paired with low-rolling-resistance tyres in most applications. The tyres, along with new shear-style and redesigned hydraulic cab mounts, are designed to help reduce noise and vibration in the cabin.

“Pickups aren’t just a tool for GMC owners - they’re part of their everyday lives, and Sierra needs to be as useful on the way to the movies as it is on the way to a job site,” added Mr. Adel Behbehani. “The most important thing about the engineering behind this new pickup is that it benefits owners in so many different ways.”
GMC designers approached the exterior of the 2014 Sierra with respect for its predecessors, evolving its familiar shape while adding distinctive details like standard projector headlamps, available LED signature accent lighting and detailed new grilles. All Sierra models have chrome grille surrounds and premium black wheel arch moldings. Different trim levels feature chrome belt moldings, mirror caps and door handles, as well as unique wheel designs and grille details.
Other new features include available front Park Assist, in addition to the rear Park Assist already available
The 2014 GMC Sierra Light Duty is currently available in the GMC Behbehani showroom and is offered in Regular Cab, Double Cab, Crew Cab and Denali models.

By Michelle Fe Santiago
Arab Times Staff

By: Michelle Fe Santiago, GMC 2014

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