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A photo from the event.
Al Sayer unveils all-new Toyota Corolla 2014 model features more compact and sportier appearance

KUWAIT CITY, Nov 4: Mohamed Naser Al Sayer & Sons Company and Toyota today announced the arrival of the all new Toyota Corolla to Kuwait, introducing the 11th generation of this class leading compact sedan which features athletic and bold touches from the inside and out, confirming Toyota’s continuous commitment to introducing world class vehicles that combine enhanced performance, attention to detail and the highest standards of safety and security. With 47 years of success and close to 40 million sales in the world behind it, the new Corolla reflects a bolder and more dynamic vehicle which will redefine consumer perceptions about this iconic sedan.

Mubarak Naser Al Sayer, CEO, Mohamed Naser Al Sayer & Sons Company said “Toyota has been the market leader in Kuwait for many years leading the completion by far. Despite all crisis and difficulties which Toyota has gone through in the recent years, Toyota proved to be most resilient and continued to roll down best models. Corolla is just an example of the brand reliability and dependability making such giant step forward on its steady path to time tested high tech tradition and stylish innovations. It deservedly boasts highest resale value, best quality and lowest rate of problems for more than 24 years as per specialist JD power research and surveys”.

The Corolla’s design theme combines clean lines and balanced proportions to give the new vehicle an immediate visual impact through a more sophisticated and advanced look. At 4,620 mm long, 1,775 mm wide and 1,460 mm high, the new Corolla is 80 mm longer and 15mm wider, yet 5 mm lower, than its predecessor. More pronounced flared wheel arches, and the impactful simplicity of cleanly sculpted surfaces, help lend the Corolla an exterior elegance. The 2014 Corolla presents a more compact and sportier appearance than the current model through a basic shape that tapers at the front and rear of the vehicle to help emphasize the wheel arches and wheels-to-the-corner stance.
According to Takayuki Yoshitsugu, General Manager of Middle East & North Africa — Toyota Motor Corporation, “The 2014 Corolla makes a strong design statement with its unique visual signature which is highlighted by a more elegant and sportier image to continue Toyota’s brand evolution which has been driven recently by more design-focused product launches. It builds on the model’s legendary reputation for reliability and durability with significant enhancements in every aspect of its design and engineering.”

The front design reflects a strong presence and a high quality feel. The upper chrome-plated bar runs from the Toyota emblem on the radiator grille to the headlamp rear edge, and two grille bars penetrate into the headlamp. As a result, a wide feel has been enhanced. A luxury feel is expressed through a 3-dimensional layout of the turn lamps and horizontally long LED (Light Emitting Diode) type DRL (Daytime Running Lamps) clearance lamps.
The new Corolla is also available with outer mirrors featuring side turn signal lamps and aero stabilizing fins to enhance product appeal. The aggressive adoption of LED (Light Emitting Diode) lights contribute to a highly advanced feel and leads to excellent lamp performance.
In terms of the rear design, the flow of the rear license garnish, rear combination lamps, and character line are seamlessly connected. The trunk lid bottom and rear bumper form a continuous surface. The reflex reflectors placed on the outer edge of the lower bumper enhance a wide feel and a stance with a low center of gravity look.

Shinichi Yasui, Chief Engineer, Toyota Motor Corporation who was present at the event said “I believe this new model clearly breathes the Corolla DNA that has been inherited over the model’s lifetime. That DNA sets forth the mission of the Corolla to constantly provide concepts and technologies that lead the times and to create the world’s best-selling car, and that DNA has now been inherited for a new era. Each generation of the Corolla has pursued the goal of ensuring customer satisfaction and customer delight around the world, and through those efforts the DNA of the Corolla has constantly evolved. With the 2014 model, I am confident that we have developed an 11th generation sedan that can be driven with an enhanced sense of enjoyment, peace-of-mind and pride.” The 2014 Corolla’s interior matches the visual impact of the exterior and adds a new level of refinement. The passenger cabin features a clean, horizontally oriented dash panel design that adds to the interior’s sense of spaciousness. The instrument panel and surrounding areas are finished in premium materials.

In addition to excellent seating comfort, the Corolla has convenient rear seats that allow for efficient use of luggage space with stylish rear seats which have ample head clearance and 60: 40 split folding rear seats in addition to class leading knee space. The luggage space functionality has been enhanced by folding rear seatbacks. The Corolla also has a flat floor and spacious rear seat legroom through adoption of thin seatbacks, extension of the wheelbase, and optimization of the floor silencer and carpet.

To help reduce the impact of a collision on occupants, the Corolla is equipped with SRS airbags for the driver and front passenger. For the driver & front seats, there is a 3-point ELR (Emergency Locking Retractor) seatbelt with pretensioner and force limiter while the rear seats have 3-point ELR seatbelts to ensure safety for passengers. Moreover, low friction webbing has also been adopted in all seatbelts to help reduce pressure on the occupant’s chest when wearing the seatbelt.

By Priyanka K. Oberoi
Arab Times Staff


By: Priyanka K. Oberoi

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