RSS
 Add News     Print  
Article List
Photo from the event and some of the displayed Aspinal London products.
Aspinal London opens store in Kuwait English luxury brand offers hand crafted bags, wallets and other accessories

KUWAIT CITY, April 29: Aspinal of London, a uniquely distinct United Kingdom brand for luxury leather creations on Monday opened its first store outside the UK at the Avenues Mall in Kuwait in the presence of the British Ambassador Frank Baker and other dignitaries. The quintessentially English luxury brand offers hand crafted bags, wallets, jewellery boxes, vanity cases, business bags and cases, cufflinks, gloves and other accessories for men and women. Additionally, the brand also has an impressive collection of travel, office and business accessories plus some remarkable leather stationery. 
Commenting on the new store, the CEO and Brand Manager, Andrew Marshall who flew in from London for the opening said that despite the mature look huge impressions about the brand seen around, it is actually only 10-year old.

The brand he continued “Was actually born a little over ten years ago by Ian Burton who had this premonition that the market needed a very affordable British brand, seized the opportunity and got the business developed”. He added that the business started off in the UK as an exclusively online business without any stores at all and it was only five years ago that the first retail store was opened in Westfield, London. The brand now has six stores in London in addition to other partners such as Harold’s. We’re absolutely delighted to be here particularly today, because this is the very first store outside London that we’ve opened anywhere in the world, so its really a significant milestone for the brand, we look forward to realizing our goals of establishing further stores across the region and therefore embedding the Aspinal of London brand as the choice for local customers seeking affordable luxury leather accessories” added Andrew Marshall.

Contemporary
Aspinal’s range of exquisitely crafted products in sumptuous classic and chic contemporary designs and the brand’s personalization and engraving service, make them ideal gifting ideas for men and women for all occasions. Mariya Dykalo, the Creative Director working with English and Italian artisans, has created covetable fashion classics which have been carried by a growing number of celebrities and icons. Catherine, Duchess of York has regularly carried her Aspinal bag on numerous public occasions as has her sister Pippa Middleton.


Aspinal of London’s, vegetable tanned rich premium leather, set off with exquisite contrasting suede and silk lining has established the Brand’s stand out signature look. With several flagship stores now in London including Bond Street and Aspinal handbag shops in Harrods and Selfridges, Aspinal is now expanding their mission of providing customers the most beautiful leather objects of unsurpassed quality. The new store is to be run in partnership with the Liwa Trading Enterprise, an experienced retail operator having exclusive franchise rights on many leading international brands in the region. This milestone of the brand and the addition of one more prestigious international brand to Liwa’s portfolio were celebrated with the local media and guests in a traditional yet chic manner through an invite only high tea event. The grand opening of the store was presided by His Excellency, Frank Baker OBE, British Ambassador to Kuwait. The evening took off with an avant-garde saxophonist playing in the background and profound design and art related conversation at the forefront.


True to the nature and heritage of the Aspinal brand, the store looked elegant, serene and inviting, providing a wonderful and inviting atmosphere to browse and shop the collection. “We are thrilled and honored to have opened our first international store here in Kuwait. It’s a very exciting time for Aspinal of London as we start to expand our stores here in the Middle East, with Abu Dhabi, then New York and Beijing and Shanghai” — Mariya Dykalo said. This launch of the Kuwait store coincides with the summer season with Limited Edition Secret Garden collections and with this in mind Mariya created something exclusively for the new Kuwait store. The creative director stated that as the collection is inspired by one of her flower oil painting she has chosen the printed leathers of this collection to be her canvas. “Each piece is individually hand painted by myself, and takes two days to paint and a month to dry. It is actually an original living work of hand painted art that you can use every day”, she said.


Liwa Trading Enterprises LLC (Liwa) was set up in 1987 to establish the retail presence of the Abu Dhabi-based group, Al Nasser Holdings (ANH).The first retailing outlet was opened in the last quarter of 1987. Liwa today, has substantial experience in retailing in UAE, Kuwait, Qatar, Bahrain, KSA, Oman and Egypt with a footprint in excess of 500,000 Sq. Ft spread across 200+ stores in the region. The company has exclusive arrangements with leading international brands such as Calvin Klein, Menbur, BHS, La Senza, Gant, Nautica, Premaman, Suite Blanco, Think Kitchen, and several others.

By Iddris Seidu
Arab Times Staff


By: Iddris Seidu

Read By: 2743
Comments: 0
Rated:

Comments
You must login to add comments ...
About Us   |   RSS   |   Contact Us   |   Feedback   |   Advertise With Us