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Kuwait witnesses 29% growth in Rolls-Royce sales

KUWAIT CITY, Oct 30: Ali Alghanim & Sons Automotive, the sole dealer of Rolls-Royce Motor Cars in Kuwait, has announced 29% growth in sales of the ultra-luxury vehicle in the first nine months of 2012 compared to the same period in 2011. This great achievement puts Kuwait among the top three best-growing markets in the region and highlights the increasing strength of the ultra-luxury car market in the country and the trust customers have in the world’s pinnacle automotive brand.
The impressive sales results come as a natural progression for Ali Alghanim & Sons Automotive, which has seen steady growth over the past few years in its Rolls-Royce sales. The company’s focus on customer satisfaction and targeted marketing activities runs in line with Rolls-Royce Motor Cars’ pursuit of excellence and quality through every aspect of the brand.


“People associate Rolls-Royce with engineering excellence, but the brand is more than that. It is a standard of quality across all our activities, from customer service to sales to servicing and maintenance,” said Yousef Al Qatami, General Manager of Ali Alghanim & Sons Automotive the exclusive importer of BMW Group in Kuwait. “Here at Ali Alghanim & Sons we have embraced this ethos and work every day to ensure that a Rolls-Royce customer experience is unique in every way, and it is this commitment that has allowed us to record such impressive growth over the years.”
In July of this year, Ali Alghanim & Sons also welcomed the new Rolls-Royce Phantom Series II to Kuwait with a host of exclusive customer and media events. “The Rolls-Royce Phantom Series II has been eagerly anticipated since it was announced at the Geneva Motor Show earlier this year, so we were delighted to bring it to our customers in Kuwait, and have seen a surge in interest since it hit our showroom floors last month,” he added.


The Phantom Series II family of cars - including Phantom Saloon, Phantom Extended Wheel Base, Phantom Drophead Coupé and Phantom Coupé - have been thoughtfully updated with contemporary yet timeless design enhancements that frame the introduction of cutting-edge technologies which significantly improve the car’s drive-train, ease-of-use and connectivity.  As a consequence, the new Rolls-Royce Phantom family Series II is a modern interpretation of the classic timeless Phantom design. The cars take the core values of Rolls-Royce and create a contemporary effortless luxury, achieving a new dynamism while remaining true to the brand heritage.


A striking new front-end design, starting with re-styled bumpers, and completed by rectangular light apertures that now feature world first full-LED headlamps as standard. New driver assistance technologies include a modern user interface with re-designed multi-media controller and 8.8 inch display with enhanced resolution. The interior seating arrangement has been subtly improved for rear passengers, a new slightly raised position allows for a better view outwards, but does not compromise the sumptuous comfort that is synonymous with Phantom. Behind the scenes, a new 8-speed automatic gearbox and rear differential complement the V12 direct injection engine which perfectly retains Phantom’s signature waftability and improve Fuel consumption by 10 per cent as a consequence.




 

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