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Road show showcases Taiwanese consumer products, equipments Event to boost trade and cooperation, say organizers

KUWAIT CITY, Sept 27: Under the auspices of the Bureau of Foreign Trade, MOEA, the Taiwan External Trade Development Council (TAITRA) in cooperation with Integrated Combined Exports, a branch of 22 general Trading and Company, opened a road show of wide ranging reputed Taiwanese products from consumer goods to industrial equipment at the Kuwait Sheraton Hotel, Sept 27 from 8:30 am to 7:00 pm.
Kuo-Hsing Liu, Representative, Taipei Commercial Representative Office in the State of Kuwait and Mansour Ashkanani, Chairman of Kuwait Free Trade Zone cut the ribbon to declare open the road show organized by the Taiwan Trade Mission.
According to organizers the main purpose of holding the event was to facilitate business cooperation and to boost trade relations with Kuwait and offer an opportunity to the participating enterprises to showcase their best products and services.
“This event gives domestic buyers a huge opportunity to discuss trade and business cooperation with their Taiwanese counterparts,” said the organizers.

Since the Taiwanese delegates represent different industries, local buyers were presented with a wide range to choose from including consumer electronics and electrical products, auto parts and accessories, medical disposable products, socks, tights, PVC leather, etc.
Taiwan products are known for their high quality at fair prices. Due to its unique cultural background, Taiwan has been able to originate numerous concepts with distinctive local characteristics that also have global resonance, embodying principles of natural resource conservation and environmental protection, said Mike Tang, Director of Taiwan Trade Center, Kuwait.
He went on to say, Taiwanese companies are drawing on such concepts to create green and organic products that have won great favor internationally. In addition, during Taiwan’s long experience with contract design and manufacturing, its companies became adept to tight control of manufacturing costs and products.

He stressed, add to that their rapid development and design prowess in recent years and their cultural innovation, and Taiwanese companies have been able to develop outstanding products.
The Taiwanese products, he said, are delighting buyers and making distinctively Taiwanese goods into favored products that evince excellent quality, taste, and fashion appeal, all at a reasonable price, which is the most important element making them stand out among competing products.
Taiwan is home to various industries with solid OEM and ODM backgrounds. Taiwanese enterprises in these industries are well experienced and have formed among themselves a broad and deep supply-chain ranging from raw materials and equipment to manufacturing and sales.

With such advantages, the visiting Taiwanese suppliers can suitably meet the needs of local consumers.
According to Taiwan’s customs department statistics, trade between Kuwait and Taiwan totaled $7.87 billion during 2011. This figure represents an increase of 25.5 percent from 2010. Taiwan’s imports from Kuwait for the same period totaled $7.69 billion, an increase of 25.6 percent from 2011. Taiwan’s exports to Kuwait totaled $170 million, an increase of 19.8 percent.
Kuwait, responsible for 20.6 percent of Taiwan’s bilateral trade with the Middle East in 2011, ranks second on the list of trading partners in that region.
Since Kuwait has always been Taiwan’s major source of crude oil, it is crucial to Taiwan’s economic development.

Most of Taiwan’s imports from Kuwait are still crude oil and related products. These represent 98 percent of the total imports in 2011. To the contrary, Taiwan’s exports to Kuwait were mostly vehicles and vehicle parts, plastics and plastic articles, electrical equipment and electrical components, products of iron or steel, machinery and machine appliances, rubber and rubber products, seafood, toys and sports equipment, etc.
Eleven reputed Taiwanese suppliers of wide ranging products from consumer goods to industrial equipment took part in the road show which moves on from here to Bahrain and Egypt, said Sylvia Chen, Project Manager, Asia and Pacific Section, Market Development Department of TAITRA.
Some of the companies that participated in the event are the Loong Chein Enterprise Co Ltd, Long Tsuen Industrial Co Ltd, HPB Technology Co Ltd, GDT Technology Lighting, Lee Young Industrial Co Ltd, Gardenia, etc.

By: Paul Francis X. Fernandes

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