McDonald’s, BOCA Juniors launch ‘Yellow League’ 12 schools to take part in event

KUWAIT CITY, Nov 30: McDonald’s Kuwait and their partners, the BOCA Juniors football academy, held a press conference today at the Holiday Inn to announce the launch of the “Yellow League”. The “Yellow League” is the first activity on the calendar for the Yellow Alliance and consists of an exciting football league for schools which will start on December 7th 2012 and last until Feb 26, 2013. The “Yellow League” endorsed by the Public Authority of Youth and Sports will be conducted by professionals from the BOCA Juniors Academy and refereed by officials from the Kuwait Football Association. 

Boca Juniors is the world’s most decorated football team, which has won 50 titles to-date as well as 18 international titles.  Many of the world’s most famous and legendary footballers of all time have played with Boca Juniors: Diego Maradona, Martín Palermo, Rodrigo Palacio and Riquelme to name a few..
During the press conference coaches from all 12 schools were waiting anxiously to find out who they will be competing with first. The format of the league will be of a round robin structure where all schools will play each other one time. Each team can have a roster of 12 - seven on the field and five substitutes -with open substitution available. At the end of the round robin, the top four teams qualify into the semi- finals and there will be a final match to determine first and second place as well as a match to determine third place.
The “Yellow Alliance” between McDonald’s Kuwait and BOCA Juniors is based on bringing the family together through the love of football, and part of McDonald’s ongoing commitment of encouraging and promoting an active and balanced lifestyle.

“The alliance between McDonald’s Kuwait and BOCA Juniors seemed like a perfect fit because both brands share a common core value: both us are strong advocates of healthy athletic living. This league will provide a fun venue for families to get together and cheer for the kids while they partake in the beautiful game of football.” commented George Khawam, Marketing Director of McDonald’s Kuwait.
Twelve schools will be pooled together in a competitive and exciting league starting on December 7th 2012 and will span three months, resulting in the league final being played on February 26th. Families and the school communities as a whole will get to enjoy following their sons every Friday from 3 to 6 pm at the Public Authority for Youth & Sports Grounds in Mishref and engage in many elaborate fun events.

McDonald’s Kuwait continuously supports local youth sports program and is a sponsor of major sports events and focuses on promoting and encouraging an active and balanced lifestyle. McDonald’s has been a proud supporter of the Olympic Movement for the past 40 years and is an official partner of the FIFA World Cup since 1994. The League is also receiving support from Seif Hospital as medical partners who will be on the ground at each game; Al Mulla Security Services who will provide security during the season; as well as Tanzifco who will provide cleaning services.


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